A Sender ID is a unique name that shows in the “from” field of your text messages on your phone.
So, instead of the message coming from a number, you can choose your organisation to appear as the sender of all business related SMS messages
By using a Sender ID, your customers will immediately recognize the sender of the message as your business. E.g. KENYACITIES
Recipients can’t reply to text messages sent using a Sender ID making it ideal for sending SMS messages that don’t need a response.
Sender IDs are registered by Safaricom, Airtel and Telkom Kenya upon payment of a one time registration fees of Kes 9,500/- plus VAT